Category: Blog
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Mobile World Copycat – Android competitors mirroring the good and bad from Apple
Barcelona was the destination for most in the world of tech this week, as Mobile World Congress was in session. But most of the media was underwhelmed by the hardwares on offer. Indeed Fast Company reports that phone makers are embarrassing themselves by coping Apple’s ideas, as we move towards a future with features ubiquitous…
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The best of CES – ‘ingredient technologies’ and 5G to expand most industries say CTA tech analysts
The annual tech and gadget pilgrimage to the desert took place last week. Drones, unnecessary connected devices among some pretty cool and innovative tech. To discover the real insights behind the event, head over to Juniper Research where there’s a 30 page report on the impact of ‘ingredient technologies’ from CES, ‘those that glue the…
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ICOs overtake venture capital funds bit by bit
This article was originally published in The Australian Their credit cards were maxed out. They owed tens of thousands of dollars and needed publicity. So Brian Chesky and co-founders spent their last dollars on making political-themed cereal boxes around the Obama/McCain election. This PR stunt catapulted Airbnb into the mainstream. Silicon Valley is littered with…
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Will Apple’s ARKit help augmented reality reach mainstream audiences?
AR. A technology that’s been around for decades. But last summer’s Pokemon Go craze provided a new stage. It placed AR in the hands of people who had never heard the term. Overnight fame. However I can’t help feeling the limelight hasn’t quite been capitalised on. This could change in the coming weeks. I’m not…
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Has Aussie creativity lost its edge?
OMA asked Ali Tilling, Simon Fowler, Andrew Howie and Carmen Bekker about their thoughts Pier One provided the rather opulent Harbour setting for my breakfast this morning, kindly laid on by the folks at the Outdoor Media Association. What got me out for a 7am start, apart from free bacon and eggs? The chance to…
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Australia’s largest IT and tech event CeBit comes to Sydney
This week Commswork went along to CeBit. In the cavernous new ICC venue in Darling Harbour, those from the government, education, digital, cloud, fin tech, security and technology space came to discuss and exhibit under one massive roof. There were a host of panel sessions and key notes from Eugene Kaspersky, NASA’s Dennis Andrucyk, Randi…
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A brief summary from IAB Sports in Digital Media event
Earlier in the week I attended IAB Australia’s first foray into the sports world. Discussing sports in digital media we had Nine Entertainment, Nielsen and Seven West Media at host Telstra. First up. Big news for rugby league supporters. The announcement of a new app from Channel Nine and the NRL. What does this mean?…
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Nike’s ‘Breaking2’ marathon project is marketing…at its very best
It was the attempt that almost never happened. Gusting winds and showers left conditions less than perfect. But as the sun was sinking in the Oxford sky, Roger Bannister informed his pace-setters they’d go for the record. And two years after the disappointment of Olympic fourth, he achieved what others had deemed impossible. Bannister became…
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Lessons in PR crisis management from United Airlines CEO – Communicator of the Year
Liam Fitzpatrick, Communications Consultant, asks what B2B Australian marketers can take from the latest United Airlines brand crisis Over the last 24 hours United Airlines has become the most talked about brand globally. Viral videos. Trending on social media. However for CEO Oscar Munoz, recently crowned Communicator of the Year, it was for all the…
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The future of AI in marketing – why it’s just a matter of time before your job is lost
Jobs and roles in business are changing. Take air travel. The pilot used to be revered as the most important position on an aeroplane. Fast forward to today and it is the flight attendant delivering the customer experience who is valued most, as the plane mostly runs on autopilot. And this paradigm shift is coming…