Category: Blog

  • Liam Fitzpatrick, head of comms, offering Forbes readers insights on combatting Covid-related falsehoods

    Liam Fitzpatrick, head of comms, offering Forbes readers insights on combatting Covid-related falsehoods

    At the end of last week, our very own head of communications, Liam Fitzpatrick, spoke with Forbes in the US to offer his thoughts on the ongoing fight against misinformation, particularly around vaccines to circulate across social media. Liam Fitzpatrick, head of communications at Commswork, said business leaders can help combat Covid-related falsehoods by: Improving the…

  • Client coverage – NATA CEO explaining Covid-19 testing on 7 News

    The National Association of Testing Authorities is responsible for accreditation across 19 different sectors in Australia, everything from keeping our water clean through to roads and even pathology and diagnostics. One rather newsworthy element is that there are more labs accredited for testing SARS-Cov-2, or Covid-19 testing to you and I, than are accredited for…

  • Client News – CampaignAgent secures <$13m from The REA Group

    Big news to end the week. One of our clients has today confirmed it’s off to buy a bigger net, to kick even bigger goals after receiving a sizeable investment from property industry heavyweight The REA Group. The original Buy now pay later (BNPL) platform for property marketing costs in Australia, CampaignAgent, is expanding its…

  • Client: Beam interviewed by CNBC

    This week Shezan Amiji from mobile tech startup Beam was quizzed by CNBC on the company’s recent acquisition in the UAE by Majid Al Futtaim. To read about Shezan’s thoughts on the future of mobile payments, head over to CNBC’s site. There’s a short extract below: “Mobile payments solutions are trying to solve a problem…

  • Four tips to become a DIY PR Pro

    Four tips to become a DIY PR Pro

    This article was originally published on Smart Company. The results are in. And startups across Australia have spoken. Media coverage is the number one need for founders in the next six months according to the latest Startup Muster report. So you’ve got a great product, what do you do next? Well at the very early…

  • Episode 6 – Sarah Kelly

    Sports Marketing is the topic for episode 6. At University Queensland we caught up with Professor of Law & Marketing, Sarah Kelly, to find out why sports sponsorship is a good investment. The fact it’s a universal language is a good starting point. She is also Brisbane Lions Deputy Chair. We cover the burgeoning esports…

  • Research, lack of commercialisation and Australia’s $315bn opportunity

    Research, lack of commercialisation and Australia’s $315bn opportunity

    This article was first published on StartupSoda. We must choose door A. The advice of CSIRO’s Data61 chief exec Adrian Turner, presenting a new report during his keynote at D61Live yesterday in Brisbane. He explained that Australia is at a crossroads. A very important choice will fork our future one way or the other. Door…

  • Episode 5 – Ben Beath

    Digital still means differing things, depending on who you ask. So for us at ‘Cut the Cliches’, we turned to a man who has decades of experience in the field, leading his agency through the era of mobile, through to the customer experience focus, which his agency has today. Ben Beath, MD at Loud &…

  • Episode 4 – Jalaluddin Shaik

    In episode four, ‘Cut the Cliches’ speaks with Shaik from GameFace.AI about the rise of sports analytics. Host Liam Fitzpatrick catches up with Shaik in Sydney where we discuss the difference between AI and machine learning, how GameFace rebrand is going, how sports teams are increasingly turning to video to support coaching and tactics and…

  • We headed to Melbourne for Blockchain APAC and this is what we found…

    “The doers will win”. A rallying-cry, that felt more akin to the opening of a concert than a #Blockchain event, but for local-Melbournian Steve Vallas, it was more of a promise. Just 10 weeks after deciding to go through with his idea, Australia’s largest enterprise blockchain event was here and packed out. The doers will…