We started Unfiltered because the most useful things we learn for clients rarely fit into a press release, pitch deck, or simple thought-leadership LinkedIn post. What follows is the work as it actually is. Moving closer to a magazine than a blog, published when there is something genuinely worth saying.
LIAM FITZPATRICK · FOUNDER
Leadership lessons from the King’s Speech to Congress- 5 things King Charles III did that most executives forget
Commswork founder Liam Fitzpatrick breaks down five communication and leadership lessons from King Charles III's address to US Congress. And what every senior executive can apply before their next high-stakes moment.
How to maximise your event sponsorship: A content and comms playbook
Events are where B2B deals are made and industries debate their future. But most sponsorship strategies start the week before the event and finish the day after. Having worked on StartCon, Cannes Lions, Mumbrella360, and SxSW, Liam Fitzpatrick shares the content and comms playbook that extends your sponsorship ROI well beyond the logo on a pull-up banner.
What Is Executive Profiling? And Why Most Senior Leaders Need It More Than They Think
A CEO arrived early. She confidently outlined the state of her sector without pause, hitting every cue, as a relatable and articulate spokesperson. The kind journalists don’t think twice about calling first. Before our next meeting, I searched her name. The results were thin. This is the executive profiling problem. And it's far more common than most senior leaders would care to admit.
Courier Mail publishes our opinion-editorial from Founder Liam Fitzpatrick on Brisbane 2032
Two of the most successful stadiums in the world sent people to Brisbane to share what they'd learned. The conversation kept coming back to the same thing: not engineering, not wifi — communication. Liam Fitzpatrick's op-ed in the Courier Mail makes the case for why Brisbane 2032 needs to get the right people in the room now, before a drop of concrete is poured.
How the Melbourne Grand Prix found 20,000 extra fans it didn’t know it had room for
Travis Auld, Aussie GP Corporation CEO outlines how data analytics are shaping the future of major sporting events
What Brisbane 2032 can learn from Las Vegas and LA
Commswork Founder Liam Fitzpatrick hears about the lessons that Brisbane 2032 can take from two sports leaders who’ve built multi-billion dollar stadiums at QUT’s Future of Sport Conference March 2026.
What I learned during my first Sky News interview - when a client’s TV interview on Cambridge Analytica became mine
Nine weeks into running Commswork, I stepped in front of a Sky News camera to discuss the Cambridge Analytica scandal. Here's what that taught me about preparing executives for the media moments that actually matter.
Today Show interviews client on pioneering TGA-backed medical device
Cool Beans founder Saara Jamieson took a 3.5-year infertility journey and turned it into the world's first TGA-registered wearable device for male fertility. We helped her tell that story on the Today Show.
What United Airlines taught every business leader about crisis communications
Oscar Munoz was named Communicator of the Year weeks before United Airlines became the most talked-about brand on the planet — for entirely the wrong reasons. The crisis wasn't inevitable. The response was the problem.