Client Coverage: Beam interviewed by CNBC

Commswork client Beam, a mobile tech startup, was recently interviewed on CNBC around the company’s recent acquisition in the UAE by Majid Al Futtaim.

To watch the interview in full, and read about Shezan’s thoughts on the future of mobile payments, head over to CNBC. There’s a short extract below:

“Mobile payments solutions are trying to solve a problem that doesn’t exist today. You need to offer the consumer and the merchant something that they can’t get,” Amiji said.

“The value proposition of convenience is too narrow to shift consumer behaviour at scale, so you need to have value in the system in order to incentivise change and drive adoption at scale,” he added.