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Cut the Cliches Episode 10 – Super Bowl Advertising – Liam Fitzpatrick hosts live Networx panel

Cut the Cliches hits Episode 10 and to celebrate we’re bringing you a special live edition which looks at the issue of Super Bowl advertising.

Our head of comms and host Liam Fitzpatrick acts as facilitator in this session which comes from Victoria Park Ballroom in Brisbane, and is part of the Networx event series.

The panel includes:

  • Sarah Kelly, associate professor in law and marketing at University Queensland
  • Rob Hudson MD at Clemenger BBDO
  • Luke Wheatley, head of creative and content for Flight Centre.

We discuss this year’s most successful spots, which ones failed, whether paying $5m for 30 seconds can deliver on ROI for brands, the power of competitive interference, lessons marketers can take away, as well as the panel’s favourite all-time Super Bowl ads.

This week’s episode live from Victoria Park Ballroom, enjoy:

Here are some of the ads we discussed:

Bumble

Kia

Carl Junior gives the Super Bowl its first plant based burger ad

Pepsi subverting a common preconception about its brand

Off-brand effort from Olay with Sarah Michelle Gellar

Newcastle Brown Ale runs spot in 2014 about the ad they would have made with the right budget

The original ad which launched the “you’re not you when you’re hungry” campaign for Snickers

Volkswagen “The Force” remains the most watched ad of all time

Dollar Shave Club’s humourous ad was Luke’s all-time favourite ad