CutTheCliches – Episode Seven – Guy Munro

Our second run of Cut the Cliches is here. After a paternity hiatus we’re back and will be running shows fortnightly, every other Sunday. Check back then as we start a special on blockchain technology.

Episode 7 we look at voice and its impact on our daily lives.

Amazon Echo Spot

We’ve enlisted the help of Guy Munro, Global Business Director at Melbourne agency Versa to guide us through:

His background
The buzzwords/cliches in voice
What’s been the biggest impact of voice so far?
Why we haven’t seen more case studies
The potential for the sector, including current barriers
Uses of voice
Versa and its work
Opportunities for brands
What’s next for Alexa/Google

Guy Munro

Guy is currently at the helm of Australia’s first enterprise-level voice experience agency, VERSA, working with clients locally and throughout Asia-Pacific and Europe. He has delivered ground-breaking voice experiences including Australia’s first ever transactional skill and works with highly recognised brands including Dominos, Flight Centre, Village Cinemas, The City of Melbourne and GoGet. He has a reputation as a respected digital practitioner with over 20 years of digital expertise spanning digital strategy and brand development, platform builds and transformation programs.

Inside Versa’s voice studio – the customer journey wall of stats
Milo the dog

Commswork presents – Cut the Cliches Podcast – Episode One

It’s all happening.

That’s right, Commswork is launching a new podcast.

We look to get behind the jargon and buzzwords of an industry and every week we invite a guest to guide us through their field.

Kicking us off is Mark Gustowski. We headed to the Brisbane offices of QUT’s Creative Enterprise Australia CEO for episode one. We discuss Mark’s two decades of startup experience, including his time in the Melbourne scene during the Dot Com boom and London after the 2012 Olympics announcement.

Startup expert Mark Gustowski

In his own words, Mark is the CEO at QUT Creative Enterprise Australia, a startup factory based in Brisbane supporting startup founders in the creative tech verticals. With experience in building and supporting startups and growth companies across Australia, the US, Asia and Europe Mark has designed and run accelerator, incubator and investment programs nationally and internationally.

Having worked extensively across the public and private sectors, Mark has led the development of government policy and programs that support industry development and has also co-founded a number of startups in the tech, investment and FMCG sectors. Mark has invested in a number of Australian tech startups and sits on the board of organisations in the startup, renewable and investment sectors.

Having built national and international relationship that support Australian industry development Mark is passionate supporter of the Australian industry and tech space.

And we can confirm, he’s a thoroughly nice chap!


Oh and look out for our next episode with author of The Million Dollar One Person Business and experienced journalist Elaine Pofeldt.