Tag: marketing
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Cut the Cliches Episode 10 – Super Bowl Advertising – Liam Fitzpatrick hosts live Networx panel
Cut the Cliches hits Episode 10 and to celebrate we’re bringing you a special live edition which looks at the issue of Super Bowl advertising.
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Cut the Cliches – Episode Three – Steve Sinha
Data. It’s the new battleground. We’re producing more than ever – 90% of all data in existence was created in the last two years, according to an IBM Marketing Cloud report. And that was at the end of 2016! So how can we make the most of it? And what do marketers need to know…
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Has Aussie creativity lost its edge?
OMA asked Ali Tilling, Simon Fowler, Andrew Howie and Carmen Bekker about their thoughts Pier One provided the rather opulent Harbour setting for my breakfast this morning, kindly laid on by the folks at the Outdoor Media Association. What got me out for a 7am start, apart from free bacon and eggs? The chance to…