We headed to the Gold Coast in May for Sport Accord. We were lucky enough to speak with some of the speakers at the event and first up we have David Melia, head of sports at Global Web Index.
GWI is the world’s largest survey of online behaviour and we quiz David on how data is increasingly being used in sports to improve the fan experience.
In this episode we discuss his role at GWI, how he got into the industry, the challenges he’s faced, what he does on a day to day level, the opportunities for brands in the sporting space and what we should look out for in the next 12 months.
Look out for our second part on data in sport next week, also from Sport Accord, which will include Ian Partilla from GumGum Sports.
In the meantime David’s episode is below, let us know your thoughts: