Our second run of Cut the Cliches is here. After a paternity hiatus we’re back and will be running shows fortnightly, every other Sunday. Check back then as we start a special on blockchain technology.
Episode 7 we look at voice and its impact on our daily lives.
We’ve enlisted the help of Guy Munro, Global Business Director at Melbourne agency Versa to guide us through:
The buzzwords/cliches in voice
What’s been the biggest impact of voice so far?
Why we haven’t seen more case studies
The potential for the sector, including current barriers
Uses of voice
Versa and its work
Opportunities for brands
What’s next for Alexa/Google
Guy is currently at the helm of Australia’s first enterprise-level voice experience agency, VERSA, working with clients locally and throughout Asia-Pacific and Europe. He has delivered ground-breaking voice experiences including Australia’s first ever transactional skill and works with highly recognised brands including Dominos, Flight Centre, Village Cinemas, The City of Melbourne and GoGet. He has a reputation as a respected digital practitioner with over 20 years of digital expertise spanning digital strategy and brand development, platform builds and transformation programs.