Sports Marketing is the topic for episode 6. At University Queensland we caught up with Professor of Law & Marketing, Sarah Kelly, to find out why sports sponsorship is a good investment. The fact it’s a universal language is a good starting point. She is also Brisbane Lions Deputy Chair. We cover the burgeoning esports sector – where she is Director of the Global Esports Institute. The commercial impact of sports-stars’ indiscretions for sponsors, the tribal behaviour of fans, the brand opportunity within female sports, we also touch on the ‘Sandpaper-gate’ scandal which rocked Aussie cricket along with the buzz Nike was able to generate with its purpose-marketing Colin Kaepernick campaign.