Cut the Cliches – Episode Six – Sarah Kelly

Apologies for the delay loyal listeners. Life, or more specifically the birth of our first baby, has delayed things slightly on the podcast front. We will be posting every other Sunday for here on, so check back soon for the next episode.

For this one though we tackle, Sports Marketing, which is never far away from the headlines – whether it’s Nike’s campaign with Colin Kaepernick or the fall-out from the sandpaper-gate scandal which rocked Aussie cricket.

In episode six we enlist the help of Sarah Kelly. We caught up with the Associate Professor of Law and Marketing at her University Queensland office to find out why sports sponsorship can be a good investment.

Sarah is also:
Brisbane Lions, Deputy Chair
Global Esports Institute, Director
Sports Analytics, Director
Tourism & Event QLD, Non-exec Director
Wandering Warriors, Director
National Education Advisory Committee AICD, Advisory Member
Speak Study, Director

Sarah leads a global sports innovation accelerator at UQ, and has been a judge and mentor for two of these accelerators, including pitching finals during the NBA Allstars event in LA and the Commonwealth Games.

She has multidisciplinary expertise in marketing, psychology and law and is globally known for her research and consulting in sports management, law and marketing. She is widely published in the sports field, with recent projects including, sports scandal impacts, mega sporting event legacy impacts, sponsorship metrics and esports.

We cover:
– the burgeoning esports sector
– the commercial impact of sports-stars’ indiscretions for sponsors
– the tribal behaviour of fans
– the brand opportunity within female sports
– we touch on the ‘Sandpaper-gate’ scandal
– And the buzz Nike was able to generate with its purpose-marketing Kaepernick campaign.