When we’re not reading about new technology, it’s fair to say that our head of communications is probably watching sport. And while the AFL/NRL seasons are heading towards their entertaining conclusions, our weekends will soon be revived with the NFL and a summer of cricket. Oh and of course the EPL, sorry, Premier League is also back.
But behind the soap opera-like twists every week, are the coaching teams developing tactics to counter their latest opponents. Studying the game footage takes hours and days of dedication, but there are machine learning technologies which are looking to identify trends across vast data sets (or game film).
Sydney-based GameFace.AI is one of those businesses. Created by sports nut Jalaluddin Shaik, the startup has pivoted from movie analytics and is pioneering a new genre of sports assistance. His background is in AV technologies, having already designed and built large-scale audio and video platforms. Shaik also led engineering teams at Fortune500 companies, such as Intel, Apple, Denon, and Spotify. Now with an entrepreneurial focus, Shaik’s interest lies in applying artificial intelligence to analyse videos.
We caught up with him, prior to the rebrand from FlixSense, at Hub William St in Sydney to hear more about:
– the difference between AI and machine learning
– how FlixSense started what the rebrand means for the direction of the business
– what types of sporting codes is he working with
– how technology is changing the sports we see on TV
– and what effect it’s having at the lower levels of sport
– what’s next for GameFace and sports analytics in general
Next week we speak with Ben Beath, MD at Loud & Clear about the role of digital agencies.
See you then.