Cut the Cliches – Episode Four – Jalaluddin Shaik

When we’re not reading about new technology, it’s fair to say that our head of communications is probably watching sport. And while the AFL/NRL seasons are heading towards their entertaining conclusions, our weekends will soon be revived with the NFL and a summer of cricket. Oh and of course the EPL, sorry, Premier League is also back.

But behind the soap opera-like twists every week, are the coaching teams developing tactics to counter their latest opponents. Studying the game footage takes hours and days of dedication, but there are machine learning technologies which are looking to identify trends across vast data sets (or game film).

Sydney-based GameFace.AI is one of those businesses. Created by sports nut Jalaluddin Shaik, the startup has pivoted from movie analytics and is pioneering a new genre of sports assistance. His background is in AV technologies, having already designed and built large-scale audio and video platforms. Shaik also led engineering teams at Fortune500 companies, such as Intel, Apple, Denon, and Spotify. Now with an entrepreneurial focus, Shaik’s interest lies in applying artificial intelligence to analyse videos.

We caught up with him, prior to the rebrand from FlixSense, at Hub William St in Sydney to hear more about:

– the difference between AI and machine learning
– how FlixSense started what the rebrand means for the direction of the business
– what types of sporting codes is he working with
– how technology is changing the sports we see on TV
– and what effect it’s having at the lower levels of sport
– what’s next for GameFace and sports analytics in general

Next week we speak with Ben Beath, MD at Loud & Clear about the role of digital agencies.

See you then.

Cut the Cliches – Episode Three – Steve Sinha

Data. It’s the new battleground.

We’re producing more than ever – 90% of all data in existence was created in the last two years, according to an IBM Marketing Cloud report. And that was at the end of 2016!

So how can we make the most of it? And what do marketers need to know about those harnessing it?

Cut the Cliches turned to a man who has spent most of his professional life answering those questions. For episode three, our host Liam Fitzpatrick was in Sydney to get the thoughts of Steve Sinha, COO (and acting-CEO) of the Australian Alliance for Data Leadership. Under that umbrella is a host of other organisational acronyms including ADMA, DGA, IAPA, DTC and IQ. His experience spans three decades in the industry across the UK and Australia.

We chatted with him back in the middle of winter, when we both had colds and England were still in the World Cup. (We’ve since witnessed that football did in fact not return home.)

Topics discussed ranged from:

– Steve’s background in media across UK and Australian agencies
– the future role of agencies
– a return to the full service model?
– how marketers can get the best out of their agencies,
– why brands are taking services in-house,
– the rise of customer experience
– the educational offering of AADL
– what’s next for the organisation in the next 12 months.

Next week we speak with Shaik from GameFaceAI about sports analytics.

Tune in then.

Cut the Cliches – Episode Two – Elaine Pofeldt

We’re coming right back with another episode. Weekly now every Sunday.

Something for the morning commute.

And for this edition we speak with award winning journalist and author of The Million-Dollar One-Person Business, Elaine Pofeldt.

During the episode we cover:

– patterns of successful one person businesses
– achieving global reach through digital marketing
– how to find your niche
– maintaining balance in work/life
– importance of multiple revenue streams
– trends in freelancing

A massive thanks for Elaine’s patience in getting this one together.

Elaine Pofeldt, author of ‘The Million-Dollar One-Person Business’
Elaine Pofeldt is an independent journalist who specialises in small business, entrepreneurship and careers. She is the author of The Million-Dollar, One-Person Business, a look at how entrepreneurs are hitting seven-figure revenue in businesses where they are the only employees (Random House, Jan. 2, 2018).

Her work has appeared in FORTUNE, Money, CNBC, Inc., Forbes, Crain’s New York Business and many other business publications and she is a contributor to the Economist Intelligence Unit. She is also a ghostwriter.

As a senior editor at FORTUNE Small Business, where she worked for eight years, Elaine was twice nominated for the National Magazine Award for her features and ran the magazine’s annual business plan completion. Elaine graduated from Yale University with a BA in English. She lives in New Jersey with her husband and their four children and in her free time enjoys taekwondo, yoga and running.

Keep an eye out for next week’s edition with AADL’s Steve Sinha.

Commswork presents – Cut the Cliches Podcast – Episode One

It’s all happening.

That’s right, Commswork is launching a new podcast.

We look to get behind the jargon and buzzwords of an industry and every week we invite a guest to guide us through their field.

Kicking us off is Mark Gustowski. We headed to the Brisbane offices of QUT’s Creative Enterprise Australia CEO for episode one. We discuss Mark’s two decades of startup experience, including his time in the Melbourne scene during the Dot Com boom and London after the 2012 Olympics announcement.

Startup expert Mark Gustowski

In his own words, Mark is the CEO at QUT Creative Enterprise Australia, a startup factory based in Brisbane supporting startup founders in the creative tech verticals. With experience in building and supporting startups and growth companies across Australia, the US, Asia and Europe Mark has designed and run accelerator, incubator and investment programs nationally and internationally.

Having worked extensively across the public and private sectors, Mark has led the development of government policy and programs that support industry development and has also co-founded a number of startups in the tech, investment and FMCG sectors. Mark has invested in a number of Australian tech startups and sits on the board of organisations in the startup, renewable and investment sectors.

Having built national and international relationship that support Australian industry development Mark is passionate supporter of the Australian industry and tech space.

And we can confirm, he’s a thoroughly nice chap!

Enjoy.

Oh and look out for our next episode with author of The Million Dollar One Person Business and experienced journalist Elaine Pofeldt.